copy done write by danni

The English language – and its pliability – has always fascinated me. Interestingly, I have found that the hyper-meticulous selection of words in conversation often results in the very thing intending to be avoided — miscommunication. Communication is audience based…so if the audience does not understand the words expressed, then the message meant to be conveyed will be lost in translation. Nonetheless, words and lettering are powerful tools in our human existence…arguably the most understated and undervalued tools of humanity. The art of copywriting is the deliberate use of words to influence an audience by making impact and invoking action. I mentioned that the use of words and letters is a powerful practice … and with such power comes responsibility. To the companies, entrepreneurs, organizations, service outfits, etc., that have purpose and seek to contribute to society in an integral manner, you are who I want to work with. Your organization is why I am here. YOU are my purpose. My gift is the ability to articulate things – feelings – thoughts…in order to inspire. Motivate. It is the art of influencing. The brand that values every element of their reach…the brand that is innovative, pioneering, respectable…the brand that leads fearlessly…this is the brand that finds their voice thru Copy Done Write by Danni.